What this brand system is
This is the living manual of VB Brand Systems. Everything that defines the brand — what it believes, how it speaks and how it looks — is here, in one place, always up to date.
It exists so that anyone who creates on behalf of the brand (you, a partner designer, a video editor, an AI) reaches the same result without having to ask.
How to navigate
The content is organized from the most abstract to the most concrete:
- Brand Core — purpose, values and positioning. The why behind everything.
- Verbal Universe — personality, voice principles and writing examples.
- Visual Universe — logo, colors and typography.
- Applications — how it all comes together in real pieces.
Ready-to-use files (logos, icons, fonts) live in Assets, under the folder icon in the sidebar.
When in doubt, go back to the core
When a situation is not covered by any rule, ask: "does this help someone organize their own brand more clearly?". If the answer is yes, you are on the right track.
This is a demo project
This instance shows the brand system with a sample brand. To create your own, edit the brand/ folder (name, colors, fonts, navigation) and write your pages in content/.