Post captions
Before
🚀🔥 INCREDIBLE NEWS!!! Revolutionize your brand with our disruptive solution!!!
After
Your brand has rules. They just aren't written down yet. Today we show how to organize your colors in 10 minutes.
Calls to action
| Avoid | Prefer |
|---|---|
| Click here | See the full palette |
| Learn more | Understand how it works |
| Buy now | Start my brand system |
Product messages
| Situation | Text |
|---|---|
| Empty state | "No logos here yet. How about uploading the first one?" |
| Success | "Done! The new color now shows up across the whole system." |
| Login error | "Email or password don't match. Want to reset your password?" |
Vocabulary
| We use | We avoid |
|---|---|
| system, guideline, asset | solution, ecosystem, synergy |
| organize, clarify, build | revolutionize, disrupt, leverage |
| you | the user, the customer |