Structure of a post
- Solid background — white or deep petrol, never both in the same piece.
- One message — headline in Montserrat 800, uppercase, at most 8 words.
- One petrol highlight — a word, a button or a graphic element.
- Signature — the VB symbol in the bottom right corner, respecting the clear space.
Formats
| Format | Size | Safe margin |
|---|---|---|
| Square post | 1080 × 1080 px | 80 px |
| Portrait post | 1080 × 1350 px | 80 px |
| Story / Reels | 1080 × 1920 px | 250 px at the top and bottom |
| Thumbnail | 1280 × 720 px | 60 px |
Carousels
- The first slide makes a promise; the last brings the next step.
- Keep the headline in the same position on every slide to create rhythm.
- Alternate white and deep petrol between slides only when the subject changes.
Graphic pattern
The grid pattern (in Assets → Images) can fill up to 30% of a piece as texture. Never place text directly on top of it.